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Strategy

Our vision is to create great homes together, our three-year brilliant basics strategy provides the strong foundations needed to achieve it.

We have a clear plan about how we'll achieve our strategy. We'll be delivering this in partnership with our colleagues, our customers and our partners to make sure that we are developing new approaches which reflect the ambitions of our workforce and our customers.

We’ve spent some time making sure we are building on our strong foundations. At the heart of our strategy is our vision and our mission to our different audiences; our values define who we are and what we stand for and our strategic priorities make sure that we focus on what’s important for our customers and gives structure to our plans. Finally, our brilliant basics objectives and outcomes help to shape how we’ll be delivering our strategy over the next three years.


Want to know more about our plans?

Find out in detail about how we'll be delivering our brilliant basics over the next three years.